october*s modus operandi is to work efficiently, forming a ��seamless�� developmental unit with our client and operating as an extension of the client's project team or designated taskforce. With over 46 years of combined work experience within the october*s four key-team members, we firmly believe that, in this way, we can truly bring value creation to your organization's equation. In support of our extensive skill set are the sense, taste, judgment, understanding, knowledge and experience that we have accumulated over the years - covering markets in the United States, South East Asia, Greater China, Japan, as well as parts of Europe. We believe that having both sympathy and empathy for consumers�� aspirations and desires, i.e. being sensitive to their daily concerns, is fundamental to finding the right solution to meet your corporate goals.

october*s methodology therefore starts by carefully looking at the task at hand from our client's perspective - clearly understanding the organization's motives with respect to its goals: market opportunity, market share, technological or innovative leverage, defense strategy, product line enhancement, competitive challenges, etc., while remaining cognizant of the client's main strategy and financial considerations. Secondly, and more critically, we turn our attention to the audiences�� viewpoints. What satisfaction can consumers and/or businesspeople derive from our products or services? What is the competitive environment like? What are the choices confronting the consumer? How can these needs and desires best be met? How can we define, delineate and design the point of contact between the product or the service and the target audience?

As an example of our collective experience, here is a partial list of clients that we have had the privilege to work with. For these clients our assignments covered a range of solutions starting with brand and product development, extending to the marketing communication areas of advertising, promotional and sales support, retail and exhibition environmental design, and corporate identity and corporate communications.